LOCATION: CENTENNIAL 6
THURSDAY, FEBRUARY 12, 2026 – 1:30 – 4:40pm
Mark Raffan is a globally recognized negotiation expert, speaker, and the founder of Negotiations Ninja. With a track record of leading complex, high- stakes negotiations across multiple industries, Mark is known for simplifying advanced negotiation concepts into practical strategies that drive results.
Ranked among the top 5 negotiation thought leaders worldwide by Global Gurus, Mark works with executive teams, sales leaders, and procurement professionals to improve deal outcomes, increase internal influence, and build lasting commercial partnerships. He is also the author of 9 Secrets to Win Deals and Influence Stakeholders — a widely adopted playbook for aligning business objectives with negotiation strategy.
Negotiating Smarter on the Farm: How to Get Better
Deals on Inputs, Equipment, and Grain Farmers negotiate every day — for fertilizer, seed, grain, or equipment — yet many do so without a clear plan. With rising input costs and shrinking margins, strong negotiation strategy is now essential to protect profitability.
In this interactive workshop, negotiation expert Mark Raffan will share proven strategies from his book 9 Secrets to Win Deals and Influence Stakeholders, showing farmers how to plan smarter, ask better questions, and create leverage without confrontation. Through real-world ag examples and group exercises, participants will learn how to prepare effectively, counter common sales tactics, and apply structured negotiation frameworks to get better outcomes on every deal. Each attendee will receive a copy of the book as a practical follow-up guide.